Local shopping publications like the “Community Connections” have full color ads from a couple of the area kosher supermarkets. Some outright advertising “Nine Days”. Rockland Kosher Supermarket has a new theme right now for it’s campaign called “Refresh”. The urge the community to “Leave the cooking mess to us!”. The full color ads advertise Pizza, grilled fish, falafel (my favorite), ice cream with dripping chocolate, razzles, smoothies and other summer favorites. They did not outright advertise this as “Lekuved the Nine Days”, but it is right on time! I’m not here to complain. Klal Yisroel needs parnusah and todays Jewish moms work very hard and can use a break… Just saying… If I may… That the nine days were not meant to enjoy ourselves. The first nine days of the month of Av, and also the morning of the tenth, are days of acute mourning for the destruction of the first and second Holy Temples. But were destroyed in the same day. During this time, we don’t eat meat (including poultry) or drink wine. That is why we eat dairy and pareve dishes. So let’s keep this to a minimum and let’s not “Celebrate” the nine days.
